Jill Holly is the CEO of The White Label Strategist, where she helps entrepreneurs and established businesses create new recurring revenue streams by launching their own branded products—without the complexity that normally slows the process.

With more than a decade of experience in the white label and private label industry, Jill has helped launch over 3,000 brands in the health and wellness space. Her expertise spans product sourcing, brand development, manufacturing, and fulfillment—giving entrepreneurs a clear path from idea to market.

Jill’s entrepreneurial journey started modestly, selling products on eBay and Amazon, where she learned firsthand how powerful owning your own brand can be. That early experience eventually evolved into a full-scale white label logistics company and fulfillment center that supports brands across the country.

Today, Jill works with entrepreneurs, coaches, and business owners who want to add physical products to their business model as a way to increase margins, strengthen customer loyalty, and build long-term brand equity. Her approach simplifies what is often an overwhelming process—turning product ideas into market-ready brands faster and more strategically.

Through her work as a consultant, speaker, and industry expert, Jill has become known for translating the complex world of product development and fulfillment into clear, practical strategies that business owners can actually implement.

When she’s not helping brands launch and scale, Jill enjoys long distance cycling, traveling, and spending time with her dog, along with staying connected to her three adult children—Amanda, Alex, and Anna.

Event organizers and audiences value Jill’s ability to combine real-world experience with practical insights that help entrepreneurs discover how launching their own product line can become a powerful new growth engine for their business.